Rally LA is a coalition of corporate, non-profit, and public sector stakeholders coming together to open doors for small businesses around the sports and live events coming to the region over the next several years.
The manifesto
When big events come to town, they shine brighter with the community that surrounds them.
Sporting events are why the world comes—and the city is what makes them never want to leave. It’s the neighborhoods, the flavors, the music, the makers—the everyday life that turns a visit into belonging.
That’s why the real advantage isn’t only on the field, it’s across the town that welcomes you. It’s what endures after the moment moves on: strong local businesses, tighter communities, more doors open, more futures funded.
This is how a city keeps its spirit—and builds what’s next.
Deal by deal. Dish by dish. Dream by dream.
The film
Our story, in motion.
Get the drops, the events, and the wins. Let’s Rally LA.
Please enter your name and a valid email.
You’re in.
Let’s Rally LA.
No spam. Just the effort to build what’s next, together.